At Coates Golf, we have broken down the traditional golf retail model and are targeting a forgotten market; women’s golf. And, we put our company in the hands of women across the country to promote and sell it themselves. So, when we see other ground-breaking things happening in women’s golf, we take notice.
On Sunday March 12th, the Symetra Tour will be breaking barriers in multiple facets as well. The Symetra Tour will have its first-ever live broadcast event that also includes the first all-female panel.
Seriously, we could not be more excited.
Many players, fans, and staff feel that this coverage is long over-due and are pleased that the Symetra Tour found a cost-effective solution.
Anchored by host, Amy Rogers, the announce team will comprise of women who know the first-hand the struggles of competing in women’s golf and on the LPGA’s developmental tour. Rogers has worked for the LPGA since 2015 and before that was a producer at Golf Channel. Karen Stupples, who won the 2004 Women’s British Open, will serve as lead analyst. Stupples has done numerous announcing stints for the LPGA coverage on the Golf Channel. Sara Brown who was a Symetra Tour stand-out and contestant on The Big Break will serve as second analyst. The post-round interviews will fall to Bailey Mosier, who has been with Golf Channel since 2011. This all-female crew is very qualified and we are ready to watch how they bring depth to the coverage!
This tradition breaking crew was chosen with intention. When I reached out to Bret Lasky, LPGA/Symetra Media Manager, he said, “This broadcast is different, it will be on Facebook as opposed to a network channel and we wanted to be different with our broadcast team as well. These women understand the grind that occurs on the Symetra Tour and can speak to it during the broadcast.”
There will be on-site production facilities where the two hours of coverage will be produced. The broadcast will focus mainly on the back nine and feature a total of six cameras. The panel will be situated in a tent, alongside hole 18.
This avenue of broadcasting is opening the Symetra Tour to a larger and more global audience, and with twenty-seven different countries represented next week, it is needed. The Tour plans to carefully analyze the demographics of the viewership to determine how to best serve its fans. If this broadcast is successful, the Symetra Tour hopes to make it a regular occurrence at events.
You can tune into the coverage via Facebook Live from 4:00-6:00 PM EST. Join us in supporting these women and watching on Sunday!
We can’t wait!
– Alex Milan